Social media can be a tricky game, especially if you are trying to promote a new business or yourself to others. An important part of staying on top of the algorithms is a high social media follower engagement rate (as well as some other details). Your social media engagement is based on how often people like, comment, and share your content, as well as how often they are promoting your business. Through the use of some tactical planning, you can increase this engagement without having to post multiple times a day, and still gain followers and clients.
Do Q&As
When it comes to people, they like to talk about themselves. If you ask your audience questions about their opinion or lifestyle, the majority of them will be inclined to answer based on the fact that you made them feel important enough to ask. Q&As are widely growing on social media (especially Instagram) due to their ability to boost your engagement through 24-hour stories, specific posts, and the interest of followers wanting their opinion heard.
A few questions you can ask in your Q&As to your followers are:
If they have ever used your product or service
Personal questions such as where they’re from (country or province/state)
Preference questions (whether they prefer visiting a beach or mountains)
Interactive Quizzes and Posts
Similar to the Q&A posts and stories, interactive quizzes and posts make it more likely for people to comment or engage with your content. A popular option for this is adding calls to action on your posts, or ‘this or that’ stories where people are asked their preferences. Content such as this can not only allow your followers to form a relationship with you, but they also give the option for you to gain valuable market research based on the answers received.
Giveaways and Challenges
Everyone loves freebies! And the thought of a challenge can spark people’s competitive side, which will boost your engagement rate as well. Giveaways are great because what many accounts will do is request people to share, comment, and like their specific post(s) in order to be entered in the giveaway. This boosts your engagement rate by a ton, and also gains you new followers in the process.
Challenges on the other hand are great for building a sense of community within your following and will make them more likely to engage with you.
Some examples of giveaways and challenges that we love are:
A free course specifically designed for VAs
10 day wellness challenges
Merchandise from your company or businesses you have partnered with
Host Virtual Events
Virtual events are a great way to get to know your followers and for them to get to know you! Whether you opt for a social media event (Lives or IGTV) or you have people sign up for Zoom events — both are great options. This can boost your engagement by encouraging people to comment if they have signed up, or by combining this tip with others (i.e. giving away one free ticket to anyone who shares/likes/comments on your post).
Some popular event ideas are:
Demonstrations (i.e. cooking classes or product tests)
Interviews (i.e. having on a well-known or inspirational guest)
Workouts (sharing a workout that you and your followers can do together in real-time)
For questions, please reach out to us through the contact us page on our website. Make sure you follow us on social media to stay current with new blogs, travel and lifestyle content, and so much more!