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How to Stand Out From the Crowd as a VA

Trying to stand out in any field can be challenging, especially when you’re first starting out. When it comes to being a VA, it can seem overwhelming to find what makes you unique and stand apart from other VA businesses. However, it’s actually very helpful to understand some of the following key points so you can pinpoint exactly how to level up your strategy and use your uniqueness to stand out from the crowd!


Everyone is different, but when it comes to personality, being friendly and welcoming is your best bet. You want to draw people in, not drive them away. Be sociable, talk about your business, talk about yourself (people invest in people), create positive relationships, and encourage others to talk about you. It’s important that you treat people, even if they aren’t customers, with kindness and respect, because they can spread the word to others about their experience with you. This can attract or repel potential clients which can lead to either growth or loss in your business; it all depends on your personality.

Having a sense of humour is also valuable, but it’s helpful to read the room. If you’re with people you just met, let them make the first move (a joke or sarcastic remark) so you can get a sense of their humour or what they find comedic. This way you can avoid awkward moments or worse, offending anyone.

Unique Services

When you just start as a VA, it can seem like all other VA businesses or agencies offer the same type of services. This is true to some extent, but there are ways around this as well.

  1. If you have a specific certification or degree, or any type of specialized training you can add that to your list of services or certifications. This will draw in additional clients looking to hire a VA if they are in that particular field and see you have experience or are trained in their profession.

  2. Branding, branding, branding! It’s sort of cheating, but not really. You can use your business’s branding to appeal to certain clients (your target audience), and you can enhance your services from there. For example, some brands aim to evoke a sense of reading an article, while others want to mimic a spa or being out in nature. These can change how you choose to word certain services and use colours and photos to appeal to clients.

Customer Service

Ultimately, your customer service is what keeps your business going. If you lack customer service skills, you won’t be in business for long, especially as a VA, since most of what we do revolves around customer care and dealing with people on a daily basis. There are training courses you can take if you feel you’re struggling in this department, either online or in-person. One option is our TVL VA course, which teaches you how to engage with clients and potential customers digitally, over the phone, via email, and in person, and how to maintain a healthy business relationship.

Good customer service can also result in good testimonials, which will help enhance your business and encourage other people to invest in your services. It’s like online shopping – you wouldn’t buy something off of Amazon without reading the reviews, and if it has poor reviews, typically you’ll opt for an alternative option. The same goes for VA businesses.

For follow-up questions or comments, feel free to reach out to us using the contact form on our website. Make sure to follow us on social media, where we post regular travel and lifestyle content, new VA course updates and more. Stay tuned for next week’s blog!


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