Your business website and social media plays a big role in your company’s success. It’s sort of like the ‘face’ of your business, so you want to make sure it represents your company well. But how often should you be updating these platforms? In this blog, we’ll break down exactly how often you should be refreshing your website and social media platform to help your business shine.
Big Changes
You should do a full revamp of your business website and social media every 3-4 years to keep up with changing technology and styles. There are big advances in technology every year, so you want to keep up with the latest developments.
Are there new features that you can take advantage of? Maybe a new website design that looks more modern and eye-catching? Every few years, try doing a complete revamp of your website so it keeps up with the latest looks and uses new features to its advantage.
It’s also helpful to review your business’ overall look every few years. Maybe you’ve been using the same logo or colour palette for years. Giving your business a fresh look can help revitalize your business and bring in new customers. Don’t feel like you’re tied to the same look you’ve always had. Every company needs a makeover sometimes, so have fun with it!
Small Fixes
You should do small updates and fixes as often as you can. Try to aim for looking over your site every week or every month. Sometimes, small mistakes can be overlooked, so checking your site every week or month can help you catch these. If you have any outdated information or any flaws in your design, make sure you fix these as soon as possible so your customers and clients have easy access to the right information.
Regular Posting
Updating general social media bios and other details should happen every week or month. Your social media bios are normally the first thing people see when they go to your account, so make good use of them! Do you have a new product you’re promoting? Try putting a direct link to it in your bio. Do you have a promotion or giveaway happening? Mention it in your bio so your audience knows about it.
You also want to post regularly. Depending on which platform you’re using, you should aim to be posting anywhere from 3 times a week to once or more per day. Nowadays, a social media presence can be one of the most critical factors in your business’ success. Posting on a regular or daily basis helps you stay connected with your audience and bring in more clients. Get to know your audience by posting regularly and engaging with them in the comments. Customers love to feel seen, and using social media is a great way to do this.
You should also try to post different types of content to help you reach more people. Nowadays, people are gravitating towards short-form video content like TikTok videos and Instagram Reels. By using a combination of photos, text, and videos, you’ll be able to expand your audience and find new clients. Try to stay knowledgeable about which forms of content are trending, and update your platforms to use these trends to your advantage.
Navigating social media can be hard, but also incredibly rewarding for the success of your business. If you find yourself struggling to use social media to your advantage, consider bringing on a virtual assistant to help. Many are experts in social media, and will help make sure your website and social media stay updated.
Do you feel more confident about how and when to update your web platforms?