Thanksgiving may be the traditional day in which we express our love and gratitude for others, but it does not have to be the only day. There are 365 days within a year which can be used to send a simple thank-you note or act of kindness to show those surrounding us that they are loved and appreciated. This simple action can go far as it further strengthens one’s relationship with another and thus can be a great strategy for business owners. This is because businesses further strengthening their relationships with their clients and customers can help ensure ‘repeat customers’. These are customers who are loyal to the business and do not stray to other competitors. Therefore, at Canadas Virtual Assistant, we recommend all business owners implement these three simple steps to show gratitude and appreciation to their customers.
Offer Discounts to Repeat Customers
Customers who repeatedly shop at one’s business should be granted a special discount on products or services as an incentive to continue holding their loyalty to the brand. This allows the customer to feel appreciated and valued for their business, ultimately building up this previously mentioned loyalty to the brand, which can be rather beneficial for the company for a multitude of different reasons. One of these reasons includes the fact that repeat customers are more likely to provide your company with word-of-mouth advertising as they feel a need to share potential discounts, associated with your company, with their friends and family. In addition to this, repeat customers tend to be easier to sell to as they hold a firm trust in your company’s brand due to past pleasant shopping experiences with the company.
Start a Rewards Program
According to a report completed by Accenture, there are 3.3 billion loyalty memberships in the United States alone. This is a rather staggering number, which ultimately leads to the big question: “what are rewards programs and why are companies using them?” Rewards programs are a form of marketing in which customers are granted certain rewards, such as discounts or free items, upon making a purchase in an attempt to further encourage them to continue utilizing the company’s products and services in the future. It is highly beneficial in converting customers to repeat customers, hence its wide use across a multitude of different companies. Therefore the next time your company tries to build a stronger relationship with its customers, try utilizing this simple trick to build a long-lasting connection with your client!
Giveaways and Contests
Giveaways are an excellent way to both make customers feel valued, as their efforts to win are acknowledged, as well as increase your company’s presence upon social media. Giveaways and contests typically work by asking customers to perform a task, typically consisting of tagging your company’s social media onto their own social media posts, which can be highly beneficial as it further broadens your outreach to new potential clientele. Thus it is a strategy that wins for both parties, regardless if you are a consumer or a business owner.
These three phenomenal strategies will help ensure that you improve your company’s outreach to new clientele, develop strong relationships with your current customers, and guarantee all customers feel appreciated and cared for.