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The Value of Testimonials


When a potential client is reviewing the product or service your company offers they want to know that previous customers have had a positive experience. The opinion of your previous customer will matter to your potential new ones. They are a powerful tool for increasing the likelihood of a purchase.

The customer testimonial does not need to be a lengthy story, short and to the point communicating the key reasons why they’re recommending your business is best.

Testimonials support your credibility and your level of expertise, and as you can imagine new clients will not do business with you if they don’t find you to be credible. It helps strengthen your reputation by expressing the trust that past clients have had in you and your business. They are a wonderful tool that helps you attract and gain prospective clients.

When it comes to all businesses (no matter the size), the success usually depends heavily on word of mouth. Testimonials are expressions that support your business concept, they are extremely powerful when it comes to strengthening your brand. You might be surprised at how many valuable testimonials you will be able to collect just by asking. Testimonials and word of mouth are the driving force behind most purchasing decisions, and yet only about one-third of businesses actively seek and collect them.

Anytime you have a positive interaction with a business associate and they express the value in your product or service, it’s a good opportunity to ask them for a testimonial. If you have gone above and beyond for one of your customers ask them for a testimonial after.

There are 3 key elements to a great testimonial:

  1. Before - Clients hesitation prior to purchase

  2. After - Clients discovery after purchase

  3. Experience - The emotional response to the purchase

Asking for that first client testimonial can be daunting but it doesn’t have to be. Canada’s Virtual Assistant can help you create a client testimonial template that aligns with your business. When the product or service is complete you can send out the template and boom it’s done. If the customer also felt like you went above and beyond for them they will be more than happy to complete it. However, remember everyone is busy and it’s important to follow-up, which we can also help you with!

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