Do you find yourself struggling with your online presence? Maybe you have this fantastic website, but you’re having trouble gaining any business from it because your digital marketing is lacking. Alternatively, perhaps you hired a social media manager but decided later that you can do everything they do for free, ultimately plaguing your Instagram page with your lack of knowledge. We’re here to provide you with three tips for creating an excellent Instagram page for your business that will help you gain clients and get your business seen!
Tip #1: Use Canva
Canva is a user-friendly app that you can use as a business owner, student or creative to create digital content. Commonly made things include social media posts, reels, highlight videos, website pages and brochures. Canva doesn’t have to be limited to online, and the content you create (other than video content) can be transitioned into a physical copy. This makes it an excellent option for social media managers, digital marketers, and business owners to improve their social media presence.
Canva offers users ideas for different themes (minimalist, tie-dye and neutral, for example) while also utilizing your brand’s colour palette, fonts and logos. Canva memberships can be pricey, but you also can share the account with other employees in your organization, making the app that much more worth it.
Tip #2: Your Bio Matters
The biography for your business page matters. Unlike your page where you have a witty quote, your boyfriend or girlfriend’s name with a heart or a sentimental saying relating to your interests– your business page should be about your business.
Some things to consider when creating your Instagram bio are:
Your location - You don’t need an exact address; just a city or country is fine
Your website - So people can further understand your business, see products and services, and contact you
Your services or products - This allows people to understand what exactly you’re offering them
In addition to this, you should also turn on the contact button (found in your settings for the account) so that people can easily push a button and send you an email. Or you can opt to have your email listed in your bio as well.
You have the option of including hashtags in your bio, but too many can seem like a spam account or a poorly managed account, so consider a maximum of two. Also, remember that Instagram only allows so many characters (this includes spaces, emojis and letters) in your bio, so choose wisely.
Lastly, you can opt for highlight reels, which allows you to save any highlights you post on your stories for as long as you want. You’re able to save the story to your bio and can have a bubble specifically for that story theme. For instance, you are having a bubble for quotes, tips or your favourite recipes if you’re a food blog. This gives people the opportunity to see what type of content you post, other than what’s on your main feed.
Tip #3: Familiarize Yourself With the App
Last but not least is taking a crash course on Instagram itself. Not necessarily the history behind the app, but at the very least, the features and how to use each one of them to your advantage. This way you can take advantage of all the features each app has to offer. Not only does this give you the confidence to take on digital marketing for you and your business, but it also gives you the opportunity to market your message in different ways. For example, you can share a post on Instagram highlighting some of your best, expert advice or tips, and then you can re-share the post on your Instagram stories, create a paid Instagram ad, and get people talking!
Something to consider when you’re brainstorming content is ensuring that it’s evergreen content. This means that you’re able to re-share it over and over again and that whether it’s 2 weeks old or 2 months old, the facts are still true or what’s posted is still relevant.
Additionally, when it comes to analyzing the different features of each platform, it helps put yourself in the shoes of your audience. People scroll through social media day in and day out, so you need to make sure that your content is fresh and eye-catching. Considering video content such as reels or short videos, is a great way to get your message across while also making it easy for your audience to retain. Recently, more people have been driven to consume video content (Instagram reels, TikTok videos, YouTube videos) because they essentially provide more bang for your buck. This means that it takes less time to consume more information. Whether you’re sharing a day in the life video or a how-to video. The bottom line is that people are lazy and don’t want to read all that text, especially not when they can just watch it instead.