As a virtual assistant, it is essential that you advertise your services to potential clients. But what type of advertisement should you post? Should you list your rates directly on your website, or should you create a separate ad for this purpose? Marketing experts have their own opinions on this subject, so let’s take a closer look at both sides of the argument.
First, it’s important to understand how much potential clients value their assistants. According to the 2017 Virtual Assistant Weekly Survey, virtual assistants charge an average of $43 per hour. This rate is considered high in the industry, which is why some business owners choose not to publicize their rates. However, those who do charge a premium can afford to do so because they are in high demand. Consequently, posting rates on your website can be a good idea if you want to increase the number of clients you work with.
However, posting your rates on your website may not be the best idea for a few reasons. First, it can limit your ability to negotiate with clients. If your rates are publicly available, it can make it difficult to negotiate a higher rate for a project. Additionally, it can limit the types of clients you attract. If your rates are too high, you may miss out on potential clients who may not be able to afford your services.
On the other hand, if your rates are too low, you may attract clients who are looking for a bargain and may not value your services as much. Additionally, if you post your rates and the market changes, you may not be able to adjust your rates without alienating existing clients. For these reasons, it may be best to avoid posting your rates on your website as a virtual assistant.
Whether or not you should post your rates on your website is a decision that you should carefully consider. On one hand, having your rates available on your website can make it easier for potential customers to make an informed decision about your services. However, it could also limit your ability to negotiate and potentially lead to customers expecting a lower rate than you are willing to offer. Ultimately, it is up to you to decide what is best for your business and whether or not posting your rates on your website is the right move.